In 1983, David Jones founded our business. Back then, we crafted auction software for livestock auctioneers in the South West of England. David’s wife, Jenny, joined him during the '80s, managing finances until their retirement in 2015. Although David passed away in 2019, his legacy lives on through family, friends, customers, and our business.
Newline ASP was acquired by Jonas Software. Jonas Software operates a buy and hold forever strategy and operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective markets. With the acquisition of the partnership Jenny & Becks Jones retired from the business.
Newline introduced Auctionmarts.com, an online trading platform for auctioneers, providing searchable catalogues, live sale internet bidding and timed auctions.
In 2016 Newline installed its system with VJV Cattle Auctions in Ponoka; ‘The Cattle Capital of Canada’. Since then the system has been rolled out to all VJV’s auction sites.
In 2015 Newline migrated its first client to our cloud hosted auction solution, enabling our customers to reduce their I.T. hardware expenditure and provide increased security & resilience.
In 2014 Newline with its business partner Xcira introduced simulcast (live and online at the same time) live bidding to livestock markets in the United Kingdom and the Republic of Ireland.
In 2010 Newline installed its auction software at the Cambridge machinery sales operated by Cheffins. Since then we have been installing between 5-10 auction sites per annum.
In 2007 Newline installed its first system in Northern Ireland at Omagh Auction Mart, today our software is used in around 90% of the marts in Northern Ireland.
In 2006 Newline linked its back-office system in the Republic of Ireland to the department of agriculture's AIM (Animal Identification Movement) system. At the time we had our software installed in 2% of marts in the Republic of Ireland. We now have around 40% of marts in the Republic of Ireland using our software & services.
In 1999 Newline was awarded the contract to install an auction software package with Wrightsons (now PGGW) of New Zealand, leading to the successful installation of the software in over 50 sale yards.