Case Study – Morris Leslie Timed Online Success with Auction Marts Hub

Background

In March 2026, the client approached Newline with a clear objective: to rapidly enhance their Timed Online offering within a tight timeframe.

Approach & Implementation

Following a small number of initial Zoom consultations, the Newline team quickly understood the client's requirements and moved at pace to deliver.

"We had a couple of Zoom meetings with the team to discuss our requirements and within about 7 days we had an operational site that almost perfectly captured our requests."

The collaborative nature of the project stood out from the outset:

"We found the team engaged and receptive to both sharing and receiving information."

Training & Support

While adopting a new system initially felt challenging, strong support ensured a smooth transition and growing confidence.

"The training was daunting at first but we always felt supported with great response to emails and phone calls with queries."

The Solution in Practice

The platform has been successfully embedded into the client's day-to-day operations, providing a simple and effective way to run Timed Online sales.

"The platform is easy to operate with straightforward albeit human integration to our existing back office system… multiple screens are required."

Results & Impact

The client's first Timed Online sale using the platform—focused on Vintage Tractors—delivered exceptional results.

"We successfully delivered our first Timed Online sale of Vintage Tractors which was the highest value online-only offering we have ever achieved."

In addition to strong commercial outcomes, the platform has helped expand market reach and improve the customer experience.

"Collaborating with Auctionmarts has opened us up to new customers across the country and offered our existing customers an improved user-friendly, bidder focused platform."

Overall Experience

The partnership with Newline has enabled the client to move quickly, deliver measurable results, and improve their digital offering with confidence.

Cheffins Auctionmarts.com Case Study

Following the successful launch of our latest Client on the Auctionmarts platform, we're pleased to share the Cheffins case study.

View Cheffins Case Study

🌿 From Pasture to Plate: The Journey of Sam Barrocas. Our newest team member

In the rolling hills of Vermont, where rivers carve through forests and summer days are best spent by hidden swimming holes, Sam Barrocas is quietly reshaping the way we think about livestock, land, and local food. With over a decade of hands-on experience in farming and ranching across the United States, Sam’s story is one of grit, growth, and a deep-rooted commitment to stewardship.

Born and raised in Vermont, Sam’s agricultural journey has taken him far beyond his home state. He’s worked at renowned operations like Full Belly Organic Farm in California and White Oak Pastures in Georgia, where he honed his understanding of sustainable livestock systems and pasture-based production. His time on a large cow/calf ranch in eastern Colorado added another layer of expertise—this time in livestock logistics, herd management, and navigating the complexities of the cattle supply chain.

But Sam’s impact goes beyond the day-to-day work of ranching. As he’s stepped into leadership roles, he’s developed a sharp proficiency in USDA compliance, animal welfare standards, herd data systems, and even grant writing. His experience spans every level of vertically integrated livestock operations, giving him a rare, comprehensive view of how agricultural businesses function from the ground up.

At the heart of Sam’s work is a personal passion project: Cows Around. This small but mighty venture allows him to support farms with livestock consulting and land stewardship, while also helping connect consumers directly with locally raised beef. For Sam, it’s not just about producing food—it’s about building relationships between people and the land that sustains them.

Outside of work, Sam is a man of many passions. He spends his summers exploring Vermont’s rivers with his loyal Black Lab, Lady Bug, and finds joy in cooking with local ingredients—a way of expressing love and connection through shared meals. He’s also a proud member of the National Cattlemen’s Beef Association, holds a Beef Quality Assurance feeder cattle certification, and actively participates in his local Farm Bureau chapter.

His time out West left a lasting impression, cultivating a love for horseback riding, country and western music, and the occasional line dance. It’s this blend of rugged experience and heartfelt values that makes Sam Barrocas not just a skilled livestock manager, but a true ambassador for sustainable agriculture and community-driven food systems.

Whether he’s consulting on pasture health, delivering beef to local families, or dancing under the stars at a country fair, Sam brings authenticity, passion, and purpose to everything he does. His story is a reminder that good food starts with good people—and that the best meals are the ones that connect us to the land, and to each other.

Newline are absolutely delighted to welcome Sam to the team. His depth of experience, practical insight, and passion for agriculture makes him an invaluable addition to our team. We look forward to our clients engaging with Sam, learning from his wealth of knowledge, and benefiting from the thoughtful, hands-on approach he brings to every project.

Cheffins partners with Auctionmarts.com!!

We're delighted to welcome Cheffins to the Auctionmarts Platform for all Machinery and Vintage Auctions!!! Cheffins have utilised Newline's powerful back office system for many years but  today was the first sale of our online partnership.

View Cheffins Online Portal

Celebrating Excellence: Steven Lipinski Wins The 2024 Newline MVP Award🎉🎉

We are thrilled to announce that Steven Lipinski from our Professional Services team has been honored with The Newline Most Valuable Player Award! Voted on by all staff members of Newline, recognises outstanding contributions and dedication within our organisation.

Steven's journey within Newline has been nothing short of inspiring. His unwavering commitment to excellence, innovative problem-solving skills, and collaborative spirit have made a significant impact on both our team and our clients. Steven consistently goes above and beyond to ensure success. The Newline MVP Award is a testament to Steven's hard work, passion, and the respect he has earned from his colleagues. His ability to foster a positive work environment and drive exceptional results truly sets him apart.

Please join us in congratulating Steven Lipinski on this well-deserved recognition. We look forward to seeing his continued contributions and celebrating more of his achievements in the future. Congratulations, Steven! 🎉

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